The As We Change catalog was launched in 1996 by three San Diego businesswomen aged 40-50+. The catalog was an outgrowth of their own age-related interest in changes that can occur at midlife — including those surrounding perimenopause and menopause — and of numerous conversations they had with women across America about the need for information and products to help women understand and manage changes associated with the normal aging process.
As We Change is the first national mail-order catalog to focus exclusively on the needs and preferences of women age 40+, providing a private and convenient place to turn for products and solutions. The quarterly print catalog, which reaches millions of women annually, and our website,
www.aswechange.com offer a wide assortment of high quality, well-researched products including nutritional supplements, personal care and beauty products, skin and hair care, fitness and weight management items, and lifestyle apparel and accessories. Key product categories include:
* Hormone balance and our exclusive nutritional health supplements to help women relieve the hot flashes, night sweats and other symptoms of menopause with targeted menopause supplements. Each specially blended formula supports a woman’s heart health, hormonal balance, urinary system or immune strength naturally.
* Healthy weight loss supplements to help women lose weight easily and safely. No harmful chemicals or risky prescriptions – just nutritional health supplements blended from vitamins and herbs and made to work with a woman’s body.
* Fitness equipment designed for safe, low impact exercise including weights, balance balls and videos featuring our exclusive strength training program for women, ‘Strong Women Stay Young.’ And, fitness clothing featuring our exclusive workout apparel designed to fit real women.
* The most effective cellulite treatments to help eliminate those annoying dimples on thighs and tummies. See visible results in days with our collection of creams, rollers, wraps and more.
* Anti-aging skin care for radiant skin and a more youthful look with lifting and filling moisturizers, makeup enhancers and beauty products chosen with a woman’s changing needs in mind, the latest in anti-aging products for face, hands and body and products that repair sun damage, banish wrinkles and firm sagging skin with formulations for any skin type
* Women’s sexual health products designed to relieve vaginal dryness and boost feminine libido including a varied selection of personal massagers and tasteful videos for a relationship that grows better with age.
www.aswechange.com
Hans K Anderson
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